Pizza Delivery Experts: “30 Minutes or Free” Delivery Guarantee!
Founded in 1960, Domino’s Pizza’s vision illustrates a company of exceptional people on a mission to be the best pizza delivery company in the world. In 2011, Pizza Today Magazine named Domino’s its “Chain of the Year” for the second straight year, making the company a three-time overall winner and the first pizza delivery company to receive the honour in back-to-back years. Today, Domino’s Pizza is the world’s no.1 pizza delivery company with over 10,000 restaurants in more than 72 countries around the world.
How can Domino’s Pizza deliver one million pizzas a day through 10,000 stores worldwide with its “30 minutes or free” delivery guarantee?
“Standard operating procedures (SOPs) must be very clear cut. Once you believe in SOPs, you should not deviate. The moment you deviate then your direction starts to shift. All these years, I am very focus on what I do and build a team that has no compromise on productivity and quality.” Dato’ George Ting is the Executive Chairman of Domino’s Malaysia and Singapore. He emphasized that training and discipline are crucial to strictly maintain SOPs for the Domino’s system and sustain the productivity culture.
“To translate the mission into action, a simplified and standardized process is needed. There are specific steps during ordering, preparing before delivery, and delivery stage. Each activity has a specific time frame for a person to complete the task. All the staff and delivery personnel will undergo training and adhere to the strictest compliance to the rules and standardized processes. All these activities add up to one focused goal: to deliver in 30 minutes or less consistently and productively,” Dato’ George said.
During the Vistage business visit to Domino’s Pizza HQ in Malaysia in 2012, my business associates and I were introduced to the Domino’s call center. When I entered the call center, I was impressed with a big pool of staff answering calls from all over Malaysia and Singapore. The calls were non-stop. They had a comprehensive computer software program to manage all incoming orders which contribute to the success of Domino’s pizza delivery consistency.
On top of that, the employees were well-trained to handle different situations, be it normal orders or complaints. How are they able to handle hundreds and thousands of incoming calls? These are made possible by the step-by-step process on which the employees are trained by the competent trainers at the call centre. While the call centre is the “brain” of the operation, the kitchen is the “heart”, and the delivery personnel are the “body” that ensure the pizza will reach your house in 30 minutes or less. All these would not be possible without a highly coordinated and aligned process in these three main operations. Productivity mindset is a top priority.
“I tend to be a fairly process oriented person. That is the reason I have worked with different franchise businesses since the early years. Whether it is with one restaurant or a hundred, it doesn’t really matter, because as long as you have the right processes and systems in place, you are able to manage consistency, quality, productivity – and ultimately the customer’s experience,” Dato’ George added.
“I have gone through that many times over the past thirty years. I know that if we stay focused and know exactly our mission and business positioning, the chances of us failing are very negligible. Once you know where you are, the next thing is the management of finance, people, facilities, and finally the customers that follow you,” Dato’ George shared with me the importance of process thinking and productivity culture in franchise business.
2. Invest in maintenance
Maintaining an organization’s physical assets its equipment, plant, or facilities helps maximize their lifespan, reduce downtime, and improve quality and efficiency. An effective and planned program of enterprise asset management will reap measurable productivity dividends. Source: ptc.com
Cleaning 989 Seats in 10 Minutes
At 10:57am, Taipei High Speed Train Station, there are 26 cleaners with smart uniforms, holding their toolbox and walkie talkies, standing in a few rows, awaiting the arrival of the bullet train. At 11am, the bullet train arrived.
These teams of cleaners will get ready to complete their task the moment all passengers come down from the train. Their daily task is to clean 989 seats and 17 washrooms in just 10 minutes. On a daily basis, an average of 126 trains stops at the station, and may reach 140 during prime time.
The cleaning company set a clear goal: safety, on time, and accuracy. How did the cleaning company convince the High Speed Train company that they can perform the task daily and consistently in order to secure this “big” cleaning contract?
They sent a study group to Japan to study the best practices of their counterpart in Japan. After learning the know-how, a committee was formed to develop the flow chart. Each step has a specific time limit in which it must be completed. The committee will zoom into the details of each step by sending the cleaners to do real observation on the train. These cleaners are required to understand the real execution situation and highlight their requirements and feelings. From there, the study group will challenge, improve, and standardize the activities, tools, and methods in order to shorten the total time needed whenever possible.
From the SOP, the challenge is how to ensure all the cleaners learn all the steps.
There are 5 simple steps to train the cleaners.
No.1: I train you
No.2: I show you
No.3: You show me
No.4: You train me
No.5: I show you how to inspect
Pictorial coaching is used extensively to improve the effectiveness of the SOP and, thus, complete the routine task of cleaning 989 seats of the bullet train in just 10 minutes.
The above three stories of Dabbawallas, Domino’s, and Cleaning Company emphasize on the crucial point of Process and SOP to ensure the consistency and reliability of quality and delivery to customers, which is the third pillar towards SME success. Productivity mindset and productivity culture are the backbone of business success.
Productivity vs Efficiency: How to Find Balance
Finding a steady balance between productivity and efficiency is crucial to making your manufacturing company function at its best. Emphasizing one over the other is a dangerous game to play. Imagine ignoring the quality output of your items just to simply churn out enough to meet the demand, only to realize that quality is poor? Now you have lost money and the trust of your consumers and you may never be able to get them back. It is not simply about the number of units produced or maximum production, these goods must also maintain high quality and pass customer inspection.
Conversely, becoming strict about efficiency may result in frightening employees. This is where we need to be careful when implementing LEAN methodologies properly so that workers are not concerned about losing their jobs due to increased efficiencies.
So, how do you merge the two? A common practice is to increase output while investing in your employees simultaneously. Whenever changes are made, it is natural for employees to be uneasy.
Effective training and understanding of the entire production line, right down to how important they are in making the product or delivering the service, will help. It is just as important for employees to know how the product is going to be used so they can contribute to improving the product or service first hand. Employee empowerment is key.
To sum it up, productivity is solely about output versus input. Meanwhile, efficiency deals with doing the correct things the right way, minimizing mistakes and losses while maximizing the use of valuable resources. When these two concepts come together harmoniously, the company will see an increase in both quantity and quality. Though different, productivity and efficiency rely on one another greatly. Source: rhythmsystems.com
Dr. Deming’s Three Priceless Lessons to Japan
How did Japan create an economic miracle after it turned into ashes during World War II?
Dr. Deming gave three invaluable lessons, or “three special gifts,” to Japan, thereby helping to accelerate its economic recovery and eventually achieve a post-war economy miracle.
No.1: Kaizen thinking and productivity culture
No.2: Plan, Do, Check, Act Cycle (PDCA)
No.3: Constancy of Purpose in improving products and services
Dr. Deming, the “Father of Quality”, made significant contributions to and transformations in Japan since the 1950’s. His philosophy is simple: Kaizen – continuous improvement. From the Kaizen philosophy, it leads to the PDCA Cycle. Four steps in PDCA Cycle are Plan, Do, Check, Act. Kaizen is the philosophy and way of productivity. PDCA is the systematic steps to continuously improve quality and productivity. Toyota leveraged on the Kaizen culture which led to the development of Toyota Production System and seven waste reduction methods.
Do Kaizen daily, consistently, and persistently. Do Kaizen individually, in a small group, project team, or large group, consistently and persistently. Turn the daily habits into productivity habits and eventually into productivity culture. From top management, middle management, and frontline workers, everyone practices productivity daily.
Japan adopted Dr. Deming’s teachings and emerged as a world economic power within 20 to 30 years. The secret of Japanese organization success in the past few decades is cultivating Kaizen as the manufacturing productivity culture that shapes the right mindset among employees at the very beginning. They do not treat it as a method only or an ad hoc basis as per needed. Instead, everyone consistently thinks, believes, and implements Kaizen. Constancy of Purpose to improve product and service is another contributing factor to Japan’s economic strength and resilience.
In 1982, Malaysia implemented the “Look East Policy.” The ultimate objective is to learn the Japanese value system, work ethics, and the discipline of the workplace. Since then, Malaysia had benefitted greatly and tremendously from the strong investment and technology transfer from Japan. Today, we successfully transformed into an industrialized country.
Nevertheless, in terms of cultivating Kaizen as the manufacturing productivity culture, we are behind the times, especially among the SMEs. Most of the SMEs look at Kaizen as a method as per needed, rather than a manufacturing productivity culture for the whole organization. Majority of SMEs that implement the PDCA and Kaizen are successful in the short-term but fail to sustain long-term. The main difference is whether your ultimate objective is to instill the Kaizen culture or merely Kaizen methods. Only through instilling the Kaizen culture will you make the people believe the significance and meaning of Kaizen. This is the opportunity for SMEs to move to next level of success by cultivating Kaizen as the manufacturing productivity culture. This will serve as a strong foundation for business growth, manufacturing productivity, and sustainability in these times of highly competitive global economic challenges.
See “Kaizen: The Key to Japan’s Competitive Success,” by Masaaki Imai, to learn more about the little secret that transformed Japan.
Process is the Highway to Manufacturing Productivity
Except for the few who are rich in cash and taking over the family business, a big majority of people who want to start a manufacturing business have many constraints and limitations in various resources, especially monetary support. Similarly, many have little or no strong business network and people support.
After you have set your mind clear about your Purpose, the starting point of your achievement, the next step is to set up your Process, which is the “highway to manufacturing productivity.” This is the most cost-effective, yet most simple and reliable step. Nevertheless, many people have overlooked it. Franchise businesses leverage Process to ensure a higher success rate. Many independent business owners do not work stringently on the process, so their failure rate is higher than that of the business owners who do leverage on the process.
How can McDonald’s (34,000 outlets), Starbucks (23,000 outlets), and KFC (18,000 outlets) duplicate outlets worldwide and yet maintain the consistency of quality, productivity, and delivery? Franchise business owners generally believe in the Process: make it simple, and make it work for everyone and every day.
They challenge their process to make it as simple as possible by eliminating the non-value-added activities, combining, and shortening the activities. The world-class best practices that are often used are lean practices, computerization, and automation. Their main objective focuses on simplified, standardized, and systemized processes. With this, they can easily and effectively train new employees productively.
Why is the process vital for manufacturers? Your process will assist you in eliminating and reducing non-valued-added activities and wastages. This will create more time, space, and resources to focus on the vital activities and plan. There are two great and powerful assets for manufacturers: an idea and time. So, it is vital to create more time through a simplified process from your innovative ideas.
For existing businesses, the process will assist you in cutting down on the manufacturing and service lead time; reducing the number of manpower hours required and improving the speed of delivery to constantly stay ahead. In this Internet age, the competition is all about speed with quality and cost as the prerequisites.
While the Process is the highway, the Standard Operating Procedure (SOP) is the “secret code” of the highway. Whether you are in the manufacturing, retail, or service industry, the more you focus on strengthening your process, the wider and straighter your highway will be. Will this help to attract and retain better employees, supportive suppliers, and more customers along the way? This is especially crucial for manufacturers to survive, as your weapons will be faster, better, and result in a closer rapport and relationships with your customers. Many successful manufacturers have leveraged on process like computerization, automation, and franchising towards greater height in their business. Thus, process is the “highway of manufacturing productivity”.
Transforming a Company with Low-Cost Investment: Process Thinking and Productivity Mindset
When Mr. Wong bought over a company with its million-dollar losses, he had lots of problems to handle and little time in which to transform the company. He was either going to make it or fail to transform.
With an engineering background, he quickly used the process thinking and productivity mindset that he was trained in university and previous working experience. He faced multiple problems, ranging from cash flow, low sales, quality issues, late delivery, and lots of customer complaints.
What was the cash inside the bank? For the first six months, first thing every morning, he asked the account officer to report the cash figure to him. This was because the company has one bounced cheque which amounted to a few thousand MYR. Therefore, he had to ensure no bounced cheque again. Then he discovered that one of the cash flow problems was due to long payment terms of 90 to 150 days. “To me, 150 days, 90 days; no way. Those 150 days cut to 90 days gradually and 90 days to 60 days. The consequences were very fast. Immediately, we solved the cash flow problem and we had positive cash flow in a short period of time,” said Mr. Wong.
“Which customer should be terminated? The next task was to create a set of criteria on how to disqualify a customer. For example, low price, small quantity, long payment term, late payments, and a lot of complaints. If a customer falls into these five categories, I have no hesitation to terminate them immediately. I set the criteria in written and explained to the relevant staff. Then, I delegate them the power to execute the decision,” he emphasized.
Why quality and manufacturing productivity are inconsistent? After finding out the root cause, he fired the non-performing manager, and he became the Factory Manager. He employed the capable people and run production until 3-4am. The team quickly analyzed what could help them to have a consistently-high quality product. With the help of his friend, very quickly, the manufacturing productivity and yield efficiency improved.
“At one time, I did not actually have a lot of orders, but I made my factory run 24 hours to stand by. Very quickly, the company moved out of the red because my cash flow was under control, quality was consistent, manufacturing productivity improved, and delivery was very fast, and these led to increased sales,” Mr. Wong explained.
“Process need not be expensive and complicated just like I set the criteria to control the payment term of customers, and criteria to terminate bad customers. The process is so critical because you are not the only person. You have your team members, and you need a ‘written’ process so that everybody can follow consistently,” he added. After putting the cash flow in order and letting go of bad customers, he invested some money in the systematic process of ISO 9001 to keep the quality, delivery, and cost on the right track. To adopt a systematic approach, he immediately applied for the ISO 9001 certification in the first six months.
As the CEO, Mr. Wong has demonstrated a highly agile and resilient leadership that transform his manufacturing company from losses to profits. In the final analysis, he leveraged successfully on process thinking, productivity mindset, and cultivate a manufacturing productivity culture among the employees. Three times the company has achieved the Enterprise 50 Award and one time, it was awarded the National Mark of Malaysia Brand, both by SME Corporation Malaysia. In addition, he is ambitious to position his product as a globally-renowned brand.
Formula 1 Mentality
When you mention Formula 1, it is immediately associated with speed. If you are a Formula 1 fan, you know how fast the team can change the four tyres during the race. According to Wikipedia, a pit stop for four tyres and fuel can last few seconds.
Comparatively, when you go to a car workshop and have all four of your tyres changed, how soon will it be done? If you go to a branded workshop, perhaps it took 30 to 60 minutes. If you go to a small, personalized workshop, it will take you 1 to 2 hours to complete the job, depending on the number of customers there.
Why is there such a big difference in tyre-changing time between a Formula 1 team and a car workshop team? Formula 1 race teams have 20 technicians. They are all highly-skilled and highly-productive professional technicians, not just “normal” technicians. So, that is the common explanation, but is it the correct answer?
The correct answer is process and productivity. A small workshop probably has no structured SOP. The owner will recommend which tyres are suitable, depending on the client’s needs and budget. He will fix the tyres and invoice the clients, as well. So, the owner is Mr. Sales, Mr. Engineer, and Mr. Accountant, all in one. Therefore, the job took longer compared to a branded workshop or a Formula 1 team.
The branded workshop has separate personnel to perform the roles of Mr. Sales, Mr. Engineer, and Mr. Accountant. They have standardized and structured SOPs and the technicians are well-trained to complete the job in a certain time limit with high productivity. How about a Formula 1 team? They have simplified, standardized, and structured SOPs. Compared with a branded workshop, Formula 1 has the most stringent demand: simplify, simplify, and simplify the SOP steps. They will challenge each step and eliminate any non-value-added work; and improvise with the assistance of advanced equipment. In addition, all activities are synchronized and done concurrently by 20 professional technicians instead of four experienced technicians in a branded workshop.
With the simplified SOP, technicians are trained to complete the task in simplified steps. This is the secret of a Formula 1 team that supports the Formula 1 driver to win the race.
Of course, many SMEs in manufacturing can’t be like Formula 1. As SMEs, you tend to lack of many resources and a branded workshop may just be a dream. The point here is not to be Formula 1 team, but to understand the Formula 1 mentality and learn how to strive for simplified, standardized, and systemized SOPs in your business.
Many manufacturers are constantly under stress and pressure because new employees can’t stay long in the company, lack of time to train the employees, and they are too busy to solve one problem after another every day.
How do you SAVE your time, space, and resources with the process? For example, if you are a SME, it will be easier for you to communicate and train with a 5-step SOP rather than a 10-step SOP. New employees will be better able to understand 5 steps than 10 steps. Thus, if the employees can understand the SOP clearly, the quality, productivity, and service levels will eventually improve. You will be able to achieve higher productivity with less resources, time, and stress. Eventually, there will be a significant improvement in manufacturing productivity.
In the real world of manufacturing, this is a common phenomenon; there are many non-value-added activities in the SOPs. In addition, individual employee has added in their own styles or additional steps to the same task. Let’s assume, there are 10 steps in the SOP. Firstly, you eliminate and reduce the non-value-added activities and simplify from 10 steps to 8 steps in first 3 months. Then, improve again and simplify from 8 steps to 5 steps in next 3 months’ time. Thus, in 6 months kaizen project, you have successfully reduced from 10 steps to 5 steps. To simplify the steps, you must NEVER compromise the safety, quality of product, manufacturing productivity, and service level. It is important to understand that simplified steps are not shortcuts to the process. Simplified steps are meant to eliminate and reduce non-value-added activities in the process; but NOT eliminating or reducing the value-added activities!
Process thinking and productivity mindset are the low-cost investment for both start-up and growing manufacturers because you only need to write it very detail, and then analyze and simplify what is not required, whenever applicable.
You can eliminate and reduce some non-value-added activities without incurring much cost. While some process simplification, you need to invest money in automation and computerization. “Write what you do; do what you write.” You need to sacrifice time from your busy workload and generate ideas to simplify the SOP to achieve the goal. After you have simplified the SOP, you must do it and teach it to your employees. Like the example above, when the steps being simplified from 10 steps to 5 steps, will your output increase? Will your reject reduce because the employees understand better the 5 steps instead of 10 steps? Will the production time reduce? Will your service level to customers improve? Simultaneously, you will manage the quality, manufacturing productivity, delivery, cost, and service better; all at the same time.
In summary, when you acknowledge the importance of process and apply it whole-heartedly, you are building the highway for your manufacturing productivity. Only 20% to 30% of SMEs who are performing and excelling capitalize on the process. Many SMEs treat SOP as SOP only. There are many non-value-added activities in the processes. Thus, there are great opportunities for you to take advantage to simplify process whether you are starting or growing your business. Non-value-added activities are wastages. Wastage reduction is the essence of the Toyota Production System. If you think, plan, and act lean, your business will eventually grow – steadily and successfully. Process thinking and productivity mindset is your strategic weapon. Process thinking and productivity mindset are a low-cost investment and yet many manufacturers did not optimize and focus on it to improve their manufacturing productivity. Process thinking like Formula 1 mentality is a great asset for SMEs in manufacturing before you have more capital to invest in automation and computerization which may need a considerable sum of investment.
Trends in manufacturing productivity, 1990-2019 : The Economics Daily: U.S. Bureau of Labor Statistics
Source: (bls.gov)
From 1990 to 2007, manufacturing productivity contributed 0.72 percentage points of the 3.5 percent growth in private business output. This means manufacturing accounted for 21 percent of the nation’s output growth. Of manufacturing output growth, nearly four-fifths of it resulted from multifactor productivity, followed by capital investment.
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- Trends in manufacturing productivity, 1990–2019
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Trends in manufacturing productivity, 1990–2019
From 1990 to 2007, manufacturing productivity contributed 0.72 percentage points of the 3.5 percent growth in private business output. This means manufacturing accounted for 21 percent of the nation’s output growth. Of manufacturing output growth, nearly four-fifths of it resulted from multifactor productivity, followed by capital investment.
Chart Data
Contribution to output growth Percentage point contributions
Multifactor productivity 0.57 percentage point(s) Capital Labor From 2007 to 2019, private business output growth slowed to 2.0 percent. Manufacturing multifactor productivity went from being the largest productivity driver of private business output growth to being a drag on the nation’s output. However, the nonmanufacturing economy’s multifactor productivity performed about as well in 2007–19 as it had in 1990–2007.
Chart Data
Contribution to output growth Manufacturing multifactor productivity Computer and electronic products multifactor productivity Nonmanufacturing multifactor productivity
0.57 percentage point(s) 0.44 percentage point(s) 0.44 percentage point(s) In the manufacturing sector, the computer and electronic products industry is the main driver. Of the 0.57 percentage point contribution from manufacturing multifactor productivity in 1990–2007, about 75 percent of that came from the computer and electronics products industry. In 2007–19, however, multifactor productivity contribution from computer and electronic products slowed to just 0.06 percentage points.
These data are from the Multifactor Productivity program. To learn more, see The U.S. productivity slowdown: an economy-wide and industry-level analysis Multifactor productivity slowdown in U.S. manufacturing . Multifactor productivity growth represents the portion of output growth that is not accounted for by the growth of capital and labor inputs. Multifactor productivity growth results from contributions of other inputs, such as technological advances in production, the introduction of a more streamlined industrial organization, relative shifts of inputs from low to high productivity industries, increased efforts of the workforce, and improvements in managerial efficiency. Source: bls.gov–